From Film Catering To Krewbook Networking
So you are all asking me how I went from serving you food to starting a business like Krewbook. Let’s start from the beginning. I am from the country, a small town called Uddevalla in Sweden. As far back as I can remember, I’ve always been very creative, loved to tell stories, read, write, and doing puzzles. As I grew older, sports became a big part of me, and I played soccer for a long time. After high school, I did one year in a private film school in Gothenburg. I loved it.
At age 13, I got my first pen pal, Yvette Martinez. She lived in La Puente, CA. We would write letters to each other every week; I would be so excited every time I would get a letter in the mail from her. I fantasized about going to America and visit her. That was all I wanted, just going there to visit her. Finally, at age 20, I was ready to go! My first time meeting Yvette was like we have known each other forever; we got along so great. I stayed with her for 3 months. I fell in love with her culture and CA.
A year later, I came back and got a job as an Aupair in Studio City, CA. I got lucky to arrive at a wonderful family that has remained in my life even today. Through that family, I got a job with one of the biggest catering companies at the time, Deluxe Motion Picture Catering. I worked for Deluxe for a few years, and then I started my own catering company, Leave it to Linda Catering.
I traveled all over America, working on some of the biggest movies. I even lived in New York, New Jersey, for 4 years. I also had a restaurant just down the street from Universal Studios. Then, I moved to Nashville, TN, for 2 years doing catering. I loved Nashville. Tennessee is beautiful. Reminded me a little bit about Sweden. But yes, most of my time in America, I have spent in Los Angeles. The City of Angels.
I have so many creative friends and always love talking to them about their projects. You could say the industry is huge, but it is actually minimal, and it is a tight-knit community. If you are outside looking in, It can sometimes feel tough to break in, but we all start from nothing. Create, network, work hard, and you will get there.
The main thing that goes a really long way in the film industry is being reliable. This means being a professional. Whatever it is you do, make sure it gets done and gets done right. Don’t be a problem; be a solution. Put 100% into anything you do, and you’ll be successful.
The film industry is a profession that most people automatically write off as impossible to get into. “Good luck with that,” people will say with a smirk when you tell them of your intentions. “It’s not what you know; it’s who you know, and you don’t know anyone.”
I met some of my best and closest friends in the industry, and people have helped me along the way, and I have introduced and helped many of my friends. I have always been very social and love talking to different people. People would always ask me for recommendations, and I would hear all the time around the set; crew members would ask, “Hey, do you know anyone who can work next week?”
I have been thinking about starting Krewbook for the last 10 years but got so busy with my catering, restaurant, and life in general. But last year, through the pandemic, as I saw my catering business fiddle out and I pretty much lost everything, I finally had time to work on Krewbook. I also met Ranock last year. I told her about Krewbook, and she loved the idea, and we got together and made it happen.
If you want to be a writer, write. If you want to be a director, direct. If you want to be an actor, act. Learn as much as you can by working in different departments on other people’s movies, but take time in between jobs to work on your own projects, no matter how small.
First and foremost, we have created Krewbook to connect businesses with creative professionals in a smaller, more intimate community. Krewbook is a place for you to broadcast your creative work and connect with people who share a common interest or passion.
We connect job seekers and employers in the entertainment industry. Krewbook uses word-of-mouth to connect people to their next great opportunity. For most people, a job is the most important thing in their life. We believe word of mouth is the best way to grow your business, and it’s the same if you are looking for work.
As a job site, our mission is to help people get the best job for them. Krewbook is a closed, curated network for entrepreneurs and friends. We don’t aim to be the largest networking site for entertainment professionals and creatives, but rather, our focus lies on being the most credible. There will be no spam profiles or bogus listings on our site; we aim to keep it free from noise and other shenanigans found on most other social media platforms.
Small business owners recruit 70% by word-of-mouth referrals. Similarly, word-of-mouth is a powerful way to approach job searching for those looking for a job. We already have an extensive network of potential leads from our existing social circles.
However, now that we know that your network is one of the best ways to find a job or recruit a candidate- there’s still another problem. Reaching out individually to hundreds of people in your social network takes effort and is incredibly time-consuming.
That’s when we realized we needed to create Krewbook to make a faster, more intuitive hiring process. Getting recommendations created around the buzz of people are talking about you is priceless. Imagine having requests from people you may not know because someone they trust is talking about you!
When your word of mouth makes you top of mind with people consistently saying “you must contact,” “the best person for that is,” or “I highly recommend” about you, then your word of mouth is working. Word-of-mouth; Respect it, use it, put more emphasis on it and watch what happens!
We are working on different features here on Krewbook, and there will be an App by next year. But, for now, let’s connect and create together! I am working on creating a TV show and writing a book.
What are YOU working on?
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